The Fundamentals Of Brand Positioning

What Is Brand Positioning? brand positioning Rules of Positioning Basic qualities of brand positioning include: •Relevance: Positioning of brand •Coherence: A brand positioning Benefits · Differentiation: A well-defined brand positioning sets one brand apart from competitors, making a brand more memorable and distinct

logo brand “A brand position is the unique space a brand occupies in the mind of its target audience,” says Marty Neumeier, author of The Brand Gap To